Tuesday, 3 July 2007

MYER (CBD) becoming a Friendly Store?

Like the Target CBD store, I have tried to avoid shopping at MYER, preferring to go to David Jones instead. Never assume that David Jones is an expensive place. There have been times when I have bought items from David Jones that are a bit cheaper than other places.

I went to David Jones to buy a few Clinique products on the weekend. Unfortunately, the facial bar I needed was out of stock. I debated as to whether I should travel all the way to Highpoint or to pop into MYER (right next door to David Jones) to get it. By the way, there’s a friendly Clinique counter on the upper level at Highpoint, but I chose to go to MYER, since I also wanted to buy some thermals, which were on sale.

At the MYER Clinique counter I was served by a friendly lady. Whilst she was processing my purchase, three other ladies came to offer me assistance, because they weren’t sure if I was already being attended to. Their approach was warm and friendly. There was none of the frosty attitude that I used to receive. They didn’t make me feel as though I cannot afford to shop at MYER.

Later I went to see if they still had any long sleeved Holeproof Thermalite thermals at the lingerie department. There was a 20% (or was it 25 %?) discount on thermals. Unfortunately there weren’t any of the long sleeve ones left. Before I left the department I overheard a courteous employee thanking a shopper. I thought that was really nice. I think the quality of service is just as important as the availability of products and good pricing.

I also bought some toys from the toy department. Although I only spent around aud$79.00, the service I received was just as friendly. I thought that I must have been dreaming.

Is the MYER CBD store trying to score some brownie points like the Target CBD store? Are they trying to win back their customers? I am very happy with my shopping experience at MYER on the weekend. I will definitely shop there again. Hopefully my next experience will be just as happy as well.

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